Maruti Suzuki India Limited, which was formerly known as Maruti Udyog Limited started in the year 1982 as a subsidiary of the Japanese automobile and motorcycle manufacturer Suzuki Motor Corporation. The parent company Suzuki has only a minor share in it and the majority is owned by Indian financial institutions. Maruti Suzuki is the brand that introduced mass motoring at cheap rates and it continues to churn out fresher models even after all these years. It has truly fulfilled its aim of making lower priced cars, which will fit every individual’s and family’s need and budget.
Maruti Suzuki brought a revolution in the Indian car market when it introduced its first car, the Maruti 800. It was a four seater; best suited for a small family, which offered good mileage and comfort features. The 800 instantly became a best seller for Maruti. The product range later widened and their sales and markets expanded over the years.
From the Maruti stable, we have a long list of cars starting from the entry-level Maruti 800, Alto, the hatchback Ritz, Celerio, A-Star, Swift, Wagon R, Zen, XA Alpha, Zen Estilo, Stingray and sedans like Esteem, Swift DZire, Kizashi, SX4 and in the ‘C’ segment cars like Eeco, Omni, MPV Ertiga and SUVs like Gypsy and Grand Vitara. Some of the outmoded models like Zen, Esteem, Baleno, Versa, Grand Vitara XL-7 and the iconic Maruti 800 have been withdrawn from the market. Wagon R diesel, S-Cross SX4, Ciaz, Jimny and Cervo are other upcoming Maruti cars.
Maruti cars are usually good-looking cars equipped with a host of safety and comfort features along with brilliant engine options. It has been foremost in bringing out some of the most fuel-efficient cars in India. They also have introduced awesome comfort and safety features in their vehicles. What makes Maruti cars different from their competitors in this segment, is that their cars are more rationally priced than the others are. Maruti has now surged further ahead of others by bringing out more environment friendly cars. Almost all their small cars, sedans, and hatchbacks comply with ELV norms of Europe, which means they are free from any hazardous material, and can be fully recycled.
Maruti has a wide range of features and colors available for their car models. Apart from this, their cars have a better resale value in the car market due to the company’s good brand image. Maruti offer effective after sales services as they have the widest and the best network of service and spares support. A single inconvenience relating to Maruti cars is their huge waiting period and this is primarily because of the huge demand for them.
