The US Media and Entertainment market is larger than that of Asia, Europe, Latin America or the Middle East and North Africa, and is concentrated in the community of Los Angeles and New York (west coast and east coast, respectively). Currently there is a constant increase in convergences between media, entertainment services and technology industries; therefore, existing platforms are expanding, giving way to the creation of others.
Entertainment programs
As a global leader, the platform of American industries are concentrated in Hollywood and Los Angeles, California and New York City, along with other small groupings of platforms in several states that specialize in production of infrastructure and facilities, help and incentive for films (both for domestic and foreign firms) and platforms for subsectors that produce films, TV or digital content for streaming. Many representatives of foreign industries also have platforms in the cities mentioned above
It is forecast that by 2019 both sectors will have a value of $ 14,600 million, according to PwC. While statistics for streaming video games increased by 13% in 2015, generating an income of $ 4,400 million for this sector.
On the one hand, Hollywood continues to achieve success thanks to its impressive productions, but it is more difficult to get good financing for it; In addition, with technological advances, consumers no longer feel the need to go to movie theaters as they can obtain products on any device at any time and in any place, therefore, industries are opting to work with different formats that are of interest to the public.
The consumers want an “experience” and want to take this “experience”, and share with the world through social networks.
Many film studios like STX Entertainment are part of major conglomerates that include television, video and streaming services, music services, newspaper, cable and magazine segments; and many of those contents are online. The industry offers very attractive opportunities for large and small foreign investors, providing film production at good rates. So Bob Simonds & Variety: Can STX Entertainment be the Next Major Studio in Hollywood?
In all sectors containing creative material there are many opportunities for investment and growth for the parties involved, both in production and discount rates in many states of the United States and for the creation of TV formats and content for streaming. In addition, with the recent option of promotion and digital distribution many foreign firms seek to participate with digital platforms and experts in animation of the country. Being so solid, the film industry in the United States has proven that it has the competence to produce films that are sufficiently successful to generate millions of dollars, both in net income within the national and international distribution; The reason this is so is that the industry is based on the intelligent use of creativity and financing, which allows it to self-regulate. For example, the Cinematographic Association of America classifies films according to age, that is, classifies the appropriate content for different ages without the government interfering in the production and distribution of the same throughout the country.
