Today’s interview is with self-publishing super-star, Tammara Webber. Her novel Easy, has been at the top of multiple Amazon bestseller charts for weeks, and on July 8, 2012 (scroll to the bottom of this interview to view the proof) it hit its best spot on the New York Times Best Sellers at no. #19 in eBooks!
Tammara Webber is here to chat about Easy, and to answer some marketing and promotion questions. (She also has three other published books you should totally check out in her Between the Lines series.)
EASY by Tammara Webber
Her econ professor gives her an email address for Landon, the class tutor, who shows her that she’s still the same intelligent girl she’s always been. As Jacqueline becomes interested in more from her tutor than a better grade, his teasing responses make the feeling seem mutual. There’s just one problem–their only interactions are through email.
Meanwhile, a guy in her econ class proves his worth the first night she meets him. Nothing like her popular ex or her brainy tutor, Lucas sits on the back row, sketching in a notebook and staring at her. At a downtown club, he disappears after several dances that leave her on fire. When he asks if he can sketch her, alone in her room, she agrees–hoping for more.
Then Jacqueline discovers a withheld connection between her supportive tutor and her seductive classmate, her ex comes back into the picture, and her stalker escalates his attention by spreading rumors that they’ve hooked up. Suddenly appearances are everything, and knowing who to trust is anything but easy.
(Mature Young Adult/ New Adult)
Were you ever into (or are you currently) into guys like Lucas? How did you write such a hoTTTie?
I approached Lucas the same way Jacqueline did – I’ve never been the sort to be attracted to tattoos or piercings, though I find them a little fascinating. I wanted Jacqueline to be a little taken aback by this attraction, so that it blinds her, initially, to what’s true about this guy. She can assume he’s just the broken-relationship-rebound her friends think she needs. I fell in love with a guy who looked and often acted like a bad boy, but was in the top 5% of his class. I was pretty sure he wasn’t going to be around for long. Three kids and lots of years later, here we are. There’s a little of him in every guy I write – that can’t be helped.
What promotional activity have you done for your latest release, Easy?
I barely self-promote. I love watching people tweet or post to each other about what they think about Easy or how much they liked it. Readers just want to read a good book. That’s all. The huge majority of them don’t care what spot it’s occurred on which list – but if it keeps popping up in reviews, and in the mouths of their friends, they get more curious. THAT is what sells a book.
Can you explain how you received almost 300 Amazon reviews — alone — in the first month of publication?
Easy didn’t hit 300 reviews until it had been out for 6 weeks (at the time of writing this post it now has 400!). Those reviews represent less than 1% of readers/buyers. Reviews take time and effort, so the huge majority of readers don’t review. I’d say Easy received double — at best — the ratio of reviews to sales that a typical book receives. I believe more people left reviews for the same reason they told friends about the book – it resonated with them, and they wanted to tell people.
It seems like your novel has gone viral. It never leaves bestseller charts. Any tips for authors on how they can achieve success like yours?
I don’t believe in marketing and promotion in the typical sense. I believe word of mouth sells a book. The difference between now and five or ten years ago is the Internet. The word of mouth is what’s viral. Reviewers/book bloggers, neighbors, friends, sisters – all telling each other, “READ THIS BOOK.” My marketing “strategy” is interaction with readers.
Self-promo no-nos? Marketing tips for authors?
Don’t tweet and post about your book all the time. Do it rarely, when you have something new to say. Interact with your readers as much as time allows. The people following you on Twitter or reading your blog do so because they want news on what you’re doing next. Tell them something new, or tell them about a book you enjoyed, if you think they’d like it.
What are you doing next? I am still basking in the über hot romance of Easy and craving moreeee!
More Reid Alexander is up next… along with Brooke and Dori.
July 08, 2012
|1||FIFTY SHADES OF GREY, by E. L. James. (Knopf Doubleday Publishing.) An inexperienced college student falls in love with a tortured man who has particular sexual tastes; the first book in a trilogy.
… 2 – 18 …
|19||EASY, by Tammara Webber. (Tammara Webber.) A girl finds herself on her own and surrounded by appealing men after the boyfriend she has followed to college dumps her.||3|
- [Book review] The next publishing sensation: EASY by Tammara Webber (rebeccaberto.com)
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