Interview with New York Times bestselling author, Tammara Webber

Author, Tammara Webber (Image courtesy of author’s site)

Today’s interview is with self-publishing super-star, Tammara Webber. Her novel Easy, has been at the top of multiple Amazon bestseller charts for weeks, and on July 8, 2012 (scroll to the bottom of this interview to view the proof) it hit its best spot on the New York Times Best Sellers at no. #19 in eBooks!

Tammara Webber is here to chat about Easy, and to answer some marketing and promotion questions. (She also has three other published books you should totally check out in her Between the Lines series.)

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EASY by Tammara Webber

Book Description

Publication Date: May 24, 2012
A girl who believes trust can be misplaced, promises are made to be broken, and loyalty is an illusion. A boy who believes truth is relative, lies can mask unbearable pain, and guilt is eternal. Will what they find in each other validate their conclusions, or disprove them all?When Jacqueline follows her longtime boyfriend to the college of his choice, the last thing she expects is a breakup. After two weeks in shock, she wakes up to her new reality: she’s single, attending a state university instead of a music conservatory, ignored by her former circle of friends, stalked by her ex’s frat brother, and failing a class for the first time in her life.

Her econ professor gives her an email address for Landon, the class tutor, who shows her that she’s still the same intelligent girl she’s always been. As Jacqueline becomes interested in more from her tutor than a better grade, his teasing responses make the feeling seem mutual. There’s just one problem–their only interactions are through email.

Meanwhile, a guy in her econ class proves his worth the first night she meets him. Nothing like her popular ex or her brainy tutor, Lucas sits on the back row, sketching in a notebook and staring at her. At a downtown club, he disappears after several dances that leave her on fire. When he asks if he can sketch her, alone in her room, she agrees–hoping for more.

Then Jacqueline discovers a withheld connection between her supportive tutor and her seductive classmate, her ex comes back into the picture, and her stalker escalates his attention by spreading rumors that they’ve hooked up. Suddenly appearances are everything, and knowing who to trust is anything but easy.

(Mature Young Adult/ New Adult)

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Were you ever into (or are you currently) into guys like Lucas? How did you write such a hoTTTie?

Click image for Goodreads profile

I approached Lucas the same way Jacqueline did – I’ve never been the sort to be attracted to tattoos or piercings, though I find them a little fascinating. I wanted Jacqueline to be a little taken aback by this attraction, so that it blinds her, initially, to what’s true about this guy. She can assume he’s just the broken-relationship-rebound her friends think she needs. I fell in love with a guy who looked and often acted like a bad boy, but was in the top 5% of his class. I was pretty sure he wasn’t going to be around for long. Three kids and lots of years later, here we are. There’s a little of him in every guy I write – that can’t be helped.

What promotional activity have you done for your latest release, Easy?

I barely self-promote. I love watching people tweet or post to each other about what they think about Easy or how much they liked it. Readers just want to read a good book. That’s all. The huge majority of them don’t care what spot it’s occurred on which list – but if it keeps popping up in reviews, and in the mouths of their friends, they get more curious. THAT is what sells a book.

Can you explain how you received almost 300 Amazon reviews — alone — in the first month of publication?

Easy didn’t hit 300 reviews until it had been out for 6 weeks (at the time of writing this post it now has 400!). Those reviews represent less than 1% of readers/buyers. Reviews take time and effort, so the huge majority of readers don’t review. I’d say Easy received double — at best — the ratio of reviews to sales that a typical book receives. I believe more people left reviews for the same reason they told friends about the book – it resonated with them, and they wanted to tell people.

It seems like your novel has gone viral. It never leaves bestseller charts. Any tips for authors on how they can achieve success like yours?

I don’t believe in marketing and promotion in the typical sense. I believe word of mouth sells a book. The difference between now and five or ten years ago is the Internet. The word of mouth is what’s viral. Reviewers/book bloggers, neighbors, friends, sisters – all telling each other, “READ THIS BOOK.” My marketing “strategy” is interaction with readers.

Self-promo no-nos? Marketing tips for authors?

Don’t tweet and post about your book all the time. Do it rarely, when you have something new to say. Interact with your readers as much as time allows. The people following you on Twitter or reading your blog do so because they want news on what you’re doing next. Tell them something new, or tell them about a book you enjoyed, if you think they’d like it.

What are you doing next? I am still basking in the über hot romance of Easy and craving moreeee!

More Reid Alexander is up next… along with Brooke and Dori.

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>> CLICK the icon to view it in your browser!

Best Sellers

July 08, 2012

This Week

  

E-Book Fiction

Weeks
on List

1 FIFTY SHADES OF GREY, by E. L. James. (Knopf Doubleday Publishing.) An inexperienced college student falls in love with a tortured man who has particular sexual tastes; the first book in a trilogy.

… 2 – 18 …

19
19 EASY, by Tammara Webber. (Tammara Webber.) A girl finds herself on her own and surrounded by appealing men after the boyfriend she has followed to college dumps her. 3

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Book links:

Goodreads  |  Amazon  |  Barnes & Noble  |  Kobo

Tammara Webber:

Twitter  |  Facebook  |  Website (blog)  |  Goodreads

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11 thoughts on “Interview with New York Times bestselling author, Tammara Webber

  1. Really interesting take on self promotion
    I think she is completely right about word of mouth but how did she get that word of mouth started? Who started the ball rolling and who were the first people to start talking about her novel?

    • I think she must have had book bloggers to start the job and perhaps a few author friends base about it. It’s obvious 99% of people who read Easy love it so they obviously demanded everyone they knew to read it and so on!

    • I know! A lot of self-published writers don’t know how to market and promote so the power gets to their head and they think, “hey I have 3,0000 people following me, why don’t I just tell them to buy my book!? That’s at least a few hundred sales!” … Um no!

  2. Promotion is needed in the beginning. Word of mouth comes later. I pick up a lot of good reading just by what other authors read and or what’s listed at Amazon with their novels. Take Tammara’s “Easy”. I took a peek at it after doing a review for Colleen Hoover’s Point of Retreat. I believe it was listed with Abbi Glines novels as well. I’ve recently picked up some excellent novels just by the reviews from an author friend’s review.

    Anywho! Great subject and great interview, Rebecca.
    Tammara, may all your hard work and great writing keep you soaring to the top ;)

    PS: LOVE the blog background!

    • I pick up most of my books by people I know saying you MUST read this book and people raving about what they’re reading on Twitter and those types of personal suggestions.

      In the beginning some promotion is needed but if you make an effective plan, you might be able to get others (book bloggers, book sites, friends, etc) to do that all for you. I guess it’s all about knowing how to launch your book. From there, you just need readers to love it as much as they do for Easy and your set!

    • I adore Tammara. She focuses on writing fiction (my preference) and leaves hard-core promotion to people like me who rave about and love her efforts. Nothing worse than focusing on promotion and ending up with a crap product.

      Hope you like EASY, Mary!

  3. Congratulations to Tammara on her success. It would have been more informative if she had answered your questions more directly…how do you achieve word of mouth from day one? If social media is used who sets the ball rolling? With my ebook launch in a few weeks time I am open to suggests on how to cultivate interest in a YA fantasy – The Rython Kingdom.

    • This is my opinion: promotion is needed in the beginning. For example book bloggers should be used where possible. If they like it they start the word of mouth that then translates to Amazon, for example, recommending your book because they see people like it and they want more sales! Bingo! They just found a new book to make money off because quite a few people are buying it (courtesy of the beginning book blogger recommendations.)

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