You want higher follow-to-follow ratios;
You want your followers interacting (AKA retweeting, replying, recommending you); and
You want more overall follows.
All these are popular wishes for Twitter users (Tweeters), yet not all reach this success. I by no means am a Twitter miracle story or genius, but I have happened to grow my following list by about 150% in the last 15 days.
This started because I read an awesome post by @ceebee (Claude Bauchard), a self-published author who currently has over 271,000 followers as of publication of this post. [Note: I oppose his useless DMing. “Why” below.]
The problem, though, with you is:
– the ratio of Tweeters following you is much less than Tweeters you follow;
– your followers rarely retweet or recommend you;
– tweeters aren’t following you; and
– people actually – gasp! – unfollow you!
I know why this happens. It’s because:
1. You automate a Direct Message (DM) a second after a user follows you
THIS HAS TO BE THE MOST ANNOYING THING. That was a virtual scream at those who abuse Tweeter-to-Tweeter connections.
To put this annoyance in perspective, I usually have 60 or so books on my To Be read (TBR) pile on Goodreads at any given time. I also have to fit in tweets, Facebook posts, blogging, reading, and my personal writing and editing around my 8.30-4.30, 5-day-a-week job. Also, I have a boyfriend, puppy, friends and mum and dad to pay attention to. Plus housework.
You get my point?
I do not – I say this unapologetically – care, not one *bit*, about your new, new! book! Or new, new! services. Or website. Etc.
I’m not a rude person, a DM to a stranger IS the rude thing to do.
Solution: tweet an individual, thank you message to the person for the world to see. No hiding. (Are you ashamed?)
We are all people. We want to feel cared about. Mass, scheduled messages do NOT say that.
2. Your tweets are almost all self-promotion
People care more about satisfying themselves than a stranger who happens to be an author selling their book. Shock? No, didn’t think so.
“Hard sells” and “constant self-promo” are the worst thing any author can do – self-published or not.
Solution 1: retweet other Tweeters’ tweets (what a mouthful). Balance this with your own tweets. Even 70/30 is better than 95/5.
Solution 2: you will make more sales by interacting with potential readers about their interests, problems, tweets. Get the link? If you make your tweets and interactions all about other Tweeters, suddenly people gain interest.
“Who’s that author that always helps me?”
“I wonder what types of books this kind, thoughtful author writes?”
This means you’ve put the choice in their court. Humans hate being forced. Tell them they must read/watch a book/film and it’ll change their life and they will not do it unless they choose it on their own accord.
And it happens that making a potential reader gain interest in your book on their terms does just this.
Stay tuned for Part 2, about writing effective tweets. >> What are your tips on gaining followers?
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